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23 minutes to come back
After ONE distraction it takes 23 minutes on average to focus fully again. Defer the ping — finish the thing.
✦creativity move · defer judgment
✓observe
✦imagine
✎try
♡reflect
NASA / Land 1968 · the four moves creative kids make
step 1 · observe
did you know? ★
After a single distraction it takes an average of 23 minutes to fully refocus on what you were doing.
step 2 · imagine
One-minute focus
0:60
Don't switch tabs. Just notice.
One 10-minute focus block. Phone in another room.
step 3 · try
pick everything that feels true →
Why is 'defer' a superpower?
Tip: if you pick something "wrong," that's not a fail — it's the most useful click of the day. Mistakes get saved to your Lab as trophies, never as shame.