58 times a day
The average smartphone user unlocks their phone about 58 times a day. That's every 15 minutes you're awake. Reframe: who scheduled that meeting with you?
NASA / Land 1968 · the four moves creative kids make
step 1 · observe
did you know? ★
The average smartphone user unlocks their phone about 58 times a day.
src: RescueTime (2019)
'Infinite scroll' was invented by programmer Aza Raskin — who later publicly regretted inventing it.
src: BBC News (2018)
step 2 · imagine
Your time spent here
0:00
Ads you've passed: 0
Notice: there's no "end" button.
See what the apps get every time you unlock.
step 3 · try
pick everything that feels true →
What are apps really 'selling'?
Tip: if you pick something "wrong," that's not a fail — it's the most useful click of the day. Mistakes get saved to your Lab as trophies, never as shame.